The Water shortage around the world
and particularly in third world countries has opened new avenues for bottled
water Industry. If we compare the growth and status of Indian Bottled
Industry with western or Asian market, we are far behind in terms of quantum
, infrastructure, professionalism & standards’ implementation.
My experience over more than
10 years in Bottled water industry has given me an insight
into the working style, problems and approach of Indian processors.
This WEBSITE is a platform to provide necessary information
to plan, set up, operate, maintain & grow under prevailing
marketing conditions.
Multinationals
have entered Indian Shores, making rapid strides in Indian Market and have eroded
market share, image and infrastructure of leaders and small players alike. My
belief is that through methodical approach, Indian companies CAN withstand this
onslaught, which is threatening to gobble up the competition & eventually,
the Market. Though in a way, this entry has provided a semblance of professionalism
to the market and Indian firms HAVE noted the same. Unless a matching product,
not necessarily coming from huge infrastructure matching them, is brought in the
market, it would be reduced to NO COMPETITION. My
wishes to present Indian entrepreneurs and those who are planning to take the
plunge. If one has general perception that bottled water in India is a
saturated Market now, take my words: it is just the beginning and thirsting
for more, day by day…
DEMAND
OF WATER WOULD NEVER GO DOWN… & WATER WOULD NEVER BE OUT OF BUSINESS
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